Overview

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At InfiniteHourWatches.com™, we aim to explore, examine, and present high-quality insights into the world of horology—luxury, legacy, and innovation. This Editorial Policy sets forth the standards and practices we follow in the development of content, ensuring it reflects both our values and our unwavering commitment to editorial integrity.

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This document is designed to provide readers, partners, and watchmakers clarity on how we create content, how we make decisions about what to publish, and how we maintain fairness, independence, and honesty in an industry often clouded by biased reviews and commercial influence.

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This policy does not override our Terms of Use or Affiliate Disclosure documents. If there is a discrepancy, the Terms of Use govern.

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Editorial Independence

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We maintain strict editorial autonomy in all content decisions. Our writers, researchers, and contributors operate independently of any brands, retailers, or affiliate partners whose products we may review or feature. No payment, sponsorship, or affiliate relationship will ever dictate the opinions, scores, or language we use in our editorial content.

 

If a brand sends us a product for review, we will disclose it within the content. Such a gesture does not guarantee a positive review or even coverage.

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Review Methodology

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Our watch reviews and industry coverage are based on firsthand experience whenever possible, thorough technical analysis, and comparative context. We take into account the following:

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• Craftsmanship and movement quality

• Material integrity and finishing

• Brand transparency and history

• Price-to-value ratio

• Market behavior and resale ethics

• Consumer support and warranty fulfillment

 

Each review reflects the studied opinion of the editorial team. We never rely solely on press kits or manufacturer talking points. If a product fails to meet our minimum thresholds for integrity or quality, we will say so directly.

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Fact-Checking and Accuracy

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We believe that horological journalism—especially in the luxury space—demands rigorous fact-checking. Every article undergoes internal editorial review. We cross-reference information with trusted sources, white papers, historical records, and firsthand interviews when appropriate.

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When we make mistakes, we correct them. If you believe we’ve published incorrect or misleading information, we invite you to contact us using our Contact Form.

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Ethical Advertising and Affiliate Practice

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We do not allow advertisers to influence our editorial conclusions. If we make affiliate commissions from links or banners, this will be disclosed clearly and prominently (as outlined in our Affiliate Disclosure).

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If a post or article is “sponsored” or “paid,” it will be labeled as such, and we will always distinguish such content from pure editorial material.

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Conflicts of Interest

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We avoid conflicts of interest wherever possible. Our contributors are required to disclose any relationships—financial, personal, or professional—that may color their objectivity. If a conflict exists, we either recuse the contributor from that assignment or include a public disclosure in the content.

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Our Standards: Luxury, Ethics, and Reader Respect

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InfiniteHourWatches.com™ was created in response to an often cynical watch review economy. We believe that luxury demands ethical behavior—not only from brands, but from those who speak about them.

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We measure ourselves against evolving standards in:

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• Responsible luxury journalism

• Ethical affiliate participation

• Disclosures modeled after FTC guidelines

• Editorial independence as outlined by watchdog groups in digital publishing

• Peer-reviewed and reader-supported feedback systems

 

Updates and Changes

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We may revise this Editorial Policy to reflect evolving practices, changes in our team, or feedback from our readers and partners. Changes are effective immediately upon publication.

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Any updates to our Terms of Use override any statement made in this document. We encourage readers to periodically review this page to stay informed of our standards and procedures.

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Contact

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Questions or comments regarding this Editorial Policy can be addressed through our Contact Us form.